.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a label ambassador and also a client in the firm, it shared with ETRetail.Without disclosing the particular amount of stake the cricketer has taken, the business stated it is actually a significant and also tactical investment.This collaboration strives to take advantage of KL's astounding appeal, particularly among young people and fitness fanatics, to expand Boldfit's reach into untrained markets and also demographics across India.Sharing regarding the company's growth plannings, Pallav Bihani, owner and also CEO of the provider pointed out, "We are going all-in on growing our activewear and footwear classifications, which are set to redefine the fitness market. These sectors are our potential growth engines." Currently, health and fitness as well as yoga exercise devices steer the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label achieved an earnings of Rs 73 crore. With calculated projects as well as this collaboration, the brand name aims to get to a profits of Rs five hundred crore through FY26. Founded in 2018, it presently provides over 1 crore clients each year as well as aims to increase this scope to 5 crore using this partnership. Likewise, it is enhancing its own supply establishment framework to ensure rapid shipment and consistent product availability.Looking ahead, the D2C startup anticipates a surge in online web traffic, social media sites interaction, and greater sales across our flagship categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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