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Parag Milk Foods broadens whey protein line with Rs 300 cr financial investment eyes 25% market allotment through FY28, ET Retail

.Akshali Shah, Executive Director, Parag Milk FoodsNew Delhi: Parag Dairy Foods has actually expanded its whey healthy protein series under the Avvatar brand, with a focus on personalization of the items for the buyers as aspect of its own brand-new marketing tactic, Akshali Shah, corporate supervisor at Parag Dairy Foods claimed in a chat with ETRetail.With this growth as well as desires of the classification growing at a 30-35 per cent CAGR, it targets to obtain a 20-25 per-cent market share in this group through 2027-28. The firm has currently established its whey protein manufacturing facility in Pune, Maharashtra which provides it an one-upmanship as well as reinforces its market role, Shah shared.The provider has put in roughly Rs 300 crore in establishing as well as extending its whey protein production capability.The whey healthy protein category, which currently supports 7 per cent to Parag's overall profits, is actually assumed to contribute 15 percent in the following 3-4 years. Currently, about one-third of the provider's whey protein purchases originate from e-commerce platforms, offering it a nationwide reach.To serve the youth and gym-goers as well as more capitalize on the increasing requirement, Parag Milk Foods prepares to circulate its own products through contemporary profession stores, focused whey healthy protein shops, as well as online stations, making certain omnichannel availability.This vigorous development aim at is also backed by the firm's influencer-driven advertising projects as well as its strong distribution system, that includes over 35 depots and a tough existence in both conventional and also electronic retail.As per the business's Q1 FY25 regulative upgrade, the firm possesses a system of ~ 6200 distributors as well as 682 very stores. It also has an existence in 4.6 lakh retail contact aspects and intends to connect with 13-15 lakh touch aspects through 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.




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